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IDEATION

Immersive Virtual Ideas Sharing

New Virtual Reality headsets bring opportunities in the upstream innovation process

IF WE LEVERAGE THE SIMPLICITY OF VR, CAN ANYONE SKETCH IDEAS AND BRING THEM TO LIFE

IF WE leverage the simplicity of VR, can anyone sketch ideas and bring them to life?

Behind all successful products lie brilliant ideas. But in today's age of experience, those brilliant ideas are no longer exclusive to domain experts. The users of those future experiences, any inhabitant of our planet, can imagine sustainable innovations. The actual challenge is to find the appropriate mean to empower anyone with creative solutions. Here is an answer combining technology and methodology, based on a VR 3D sketching experience.

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Codesign-it is a group of experts in the field of collaborative innovation, who are engaged in shaping a more human centric, open and sustainable world.

Codesign-it brings collaborative innovation expertise to many different organisations, from big business groups to gouvernemental and non-gouvernemental entities, with the aim of developing innovative solutions at the service of human interactions.  Some powerful approaches and protocols remain costly, slow and demanding. Codesign-it constantly searches new ways to proceed through experiments, research and smart partnerships.

Codesign-it and David Nahon (3DEXPERIENCE Lab) have been working together to generate & test VR possibilities since 2018. As soon as Codesign-it members tested Dassault Systèmes' VR sketching prototype DreamSketcher, they loved the simplicity of use, the freedom of expression it gives, and moreover the creative potential boost it allows. From ideation to visual modeling, team building and coaching, the potential of VR solutions for interdisciplinary teams solving complex problems seems more than promising, as testified by the richness of the creation shown in the Dream Sketcher Gallery cf http://3dream.3ds.com/en/establishment/1217/photo?startat=&endat=&order=createdat&access_token=065e0, and in this article (in French)

Ideation session at Codesign-it!
Check the video here

 

Since then, Dassault Systèmes introduced CATIA Natural Sketch VR, a professional application aiming at providing creative designers with additional creativity tools. It is now being experimented in the context of collective immersive ideation through the «Planet Care» project

 

Sample idea
Check the video here

 

Sample pitch
Check the video here

 

Want to take part to the project and build with us tomorrow's collective ideation solutions? Join the community now !

Codesign-it is a group of experts in the field of collaborative innovation, who are engaged in shaping a more human centric, open and sustainable world.

  • Greg Serikoff
    Greg Serikoff
    Funding member of Codesign-it!
  • Matteo Gozzi
    Matteo Gozzi
    Member of Codesign-it!
  • David Nahon
    David Nahon
    Immersive Experience Director at 3DEXPERIENCE Lab

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